Hewlett-Packard Company, often referred to as HP, is an American information technology company. HP originally focused primarily on the commercial medical market, but the company now serves companies and consumers worldwide with a broad portfolio of products that includes printers, cameras, IT infrastructure, computers and ink cartridges. HP is one of the world's largest IT concerns and attained $97.1 billion in turnover in the latest financial year. Among its products it has brought a series of Digital Offset Presses to market under the Indigo name. These printers are primarily used in commercial printing companies, for direct mail and for web-to-print activities. Albelli makes use of these high grade Indigo presses to produce extremely high quality photo products.
Adobe Systems Incorporated is an American software company that focuses primarily on the development of graphical software. The company name Adobe was taken from Adobe Creek, a small river that lay behind the house of John Warnock, one of the company's founders. Adobe was founded in 1982 and is now one of the largest software companies in the world, with an annual turnover of $1.2 billion. The company mainly became well-known among consumers for its PDF file format and the image editing program Photoshop. At the end of 2005 Adobe bought out its former competitor Macromedia. In mid-2007 Adobe launched what it calls the Adobe Integrated Runtime (AIR), with the code name Apollo. Adobe AIR is a cross-operating system environment in which rich internet applications can be built making use of technologies such as Adobe Flash, Adobe Flex, HTML and AJAX which can then be used as a desktop application. Albelli and Adobe have begun collaborating to develop a new type of photo book software making use of this AIR technique. The software will therefore also suitable for Apple users.