Albumprinter launches international expansion

14 November 2007 - Introduction own consumer label, albelli, in the German market. With the launch of www.albelli.de in Germany, Albumprinter, European marketleader for the production of photo books, has launched its international expansion under own label.

Instead of the normal matt finish you can now choose to print your whole photo book in high gloss. The result is astonishing : photos will enjoy more colour contrast. In the past you probably opted to have your analog film printed in high gloss photo ; now you can make your complete photo book this way. High gloss cannot be distuinguished from traditional photo paper!

"We will launch with our new brand name in Germany, France and UK", says Martijn Groot, Commercial Director albelli. In the Netherlands we will continue with our own consumer label www.albumprinter.com. Beginning of 2009 albelli will replace the Dutch consumer label Albumprinter.

We’ve chosen the name albelli carefully. Albelli is a combination of Album and Bella, Italian for beautiful. Beautiful photo book witha reference to high quality Italian design.

Besides its own label, Albumprinter did expand based on offering an end-to-end photo book solution to leading national and international retailers. Albumprinter end-to-end offering includes creation software, in-house production, fulfillment, customer care and marketing support. Albumprinter employs 125 people in Amsterdam and The Hague. Albumprinter received several awards for its products, software and growth figures.

Joris Keijzer, CEO Albumprinter. "Our ambition is to become European marketleader for memory keeping. Developing our own label, servicing our retail customers, focusing on high quality products and great customer service are the key success factors to achieve this ambition."